Purchasing ad inventory using manual processes is an old-school approach that is time-consuming and tedious. Not only that, but it distracts you from more productive activities, like planning your next campaign or creating great content. Enter real-time bidding (RTB), the future of ad purchasing.
Through RTB, you can streamline your campaign management, improve ad placements, and get your content in front of the right audiences. Below is everything you need to know. [Read more…]