If you use Facebook to promote your business, come mid-January you’ll have to start paying to promote your posts if you want them to be seen by your followers.
For some time now, Facebook has been using their “EdgeRank” algorithm to reduce the number of followers who see unpaid posts in their newsfeeds, prompting many business owners to pay to promote their posts to a wider audience.
Thanks to Edgerank, as of today small business owners can choose not to pay to promote a post and it will still be seen by approximately 16% of their followers. But that’s about to change pretty soon. [Read more…]