Creating a unique identity for your product and brand is a crucial step in business that should never be overlooked. Neglecting to make your logo and packaging interesting can limit your business’s growth potential.
For example, there is a local business that sells exceptional gourmet pizzas with an innovative menu. The local community enjoys their offerings, but unfortunately, the business is only able to break even. Despite receiving compliments, the owners decide to close down.
However, you step in and introduce them to a graphic designer who creates customized images for their logo and packaging. The new designs are much more appealing than the plain white pizza boxes they used before.
You take some pictures and tag their business on social media. As a result, there is a significant increase in foot traffic, and the business owners decide to reverse their decision to close down. This demonstrates the power of using graphic design to build a brand.
Understandably, small and mid-sized businesses have a lot on their plate, and getting a full-time graphic designer on board will not add value as the costs will be higher. However, now one can outsource graphic design projects in Australia.
It is a lot easier to carry on your business’s core operations and concentrate on working on what you are best at. That way people can look at improvising their products, talking to their consumers for feedback, and taking initiatives to launch more stores to scale the growth, without worrying about visual communication needs as the graphic content needs are taken care of through agencies with a proven track record.
Element In Graphic Designs That Aid Brand Building
Color, typography, composition, and layout are the building blocks of a strong brand identity in graphic design.
- Color – Colors trigger emotions and set the mood. Red evokes excitement (think Coca-Cola), while blue suggests trust as in the logo of Facebook. A cohesive color palette reinforces brand recognition.
- Typography – Font choice speaks volumes. Playful scripts convey a casual vibe as depicted in Snickers, while Tiffany & Co’s serif fonts lend a sense of tradition. Consistent typography across designs strengthens brand memory.
- Composition – How elements are arranged guides the eye. Apple uses clean lines and white space to project a minimalist, sophisticated image. Balanced compositions create a sense of order and professionalism.
- Layout – Layout structures visual information. E-commerce sites prioritize clear product displays, while news websites utilize grids for easy navigation. Consistent layouts build user trust and familiarity with a brand’s communication style.
7 Ways to Unleash Your Design Vision: Exploring Your Options
The world of graphic design is teeming with talented individuals and agencies eager to bring your ideas to life. With so many approaches available, choosing the right fit can feel like a breeze. Here’s a breakdown of 7 popular methods to get your graphic design needs met, highlighting the unique advantages each offers.
1 – Freelancers – Tap into a vast pool of independent design talent with expertise in various areas like logo design, social media graphics, or web design. Enjoy the flexibility and potentially lower costs associated with freelance work. You can advertise your gig on any of the freelancer websites and choose a person who is talented and can finish your work in a given time.
2 – In-House Design Team – Build a dedicated design team for close collaboration and complete control over brand consistency. Leverage their in-depth understanding of your brand to craft cohesive design experiences.
3 – Design Agencies – Access a full spectrum of design services from experienced teams. Agencies like Brandripe offer expertise in branding, and graphic design packages streamlining your project management needs.
4 – Design Contests – Platforms like 99Designs and DesignCrowd allow you to source a variety of design concepts from multiple designers at competitive prices. This approach is particularly cost-effective for basic design projects.
5 – Design Automation Tools – Tools like Canva and Adobe Spark offer user-friendly templates and drag-and-drop functionality, allowing for a fast turnaround on basic design needs. These tools are perfect for creating simple social media graphics or presentations.
6 – Crowdsourcing Platforms – Platforms like Dribbble and Behance showcase portfolios of designers from across the globe. Discover unique talent and potentially cost-effective solutions by directly contacting designers whose work resonates with your vision.
7 – Design Schools/Universities – Partner with design schools or universities to tap into fresh design talent and support up-and-coming creatives. This approach offers access to a global design pool and the opportunity to shape young designers’ portfolios.
Choosing Your Design Dream Team
The optimal method hinges on your project scope, budget, and desired level of control. Here are some key considerations:
a) Project Scope – For intricate designs, agencies or in-house teams might be ideal. Simpler needs can be tackled by freelancers or design automation tools.
b) Communication Style – If close collaboration is essential, consider freelancers or an in-house team. Agencies often excel at streamlined communication and project management.
c) Budget – Freelancers and design contests may offer lower initial costs. Ongoing projects might benefit from the consistency of an in-house team.
d) Maximize Your Design Success – Communicate your design goals, target audience, and brand voice to ensure a perfect design outcome. Carefully review service packages to ensure they align with your project needs. Don’t just chase the lowest price. Consider the designer’s experience, portfolio, and communication style to find the best value for your project.
Conclusion
Plain vanilla is good but only till the competition has not added colorful toppings and sprinkles, thrown in some sponge cake, and added some syrup to make it a fun sundae. Likewise, your great product will be visible, only when you dress it up and showcase it.
Ignoring marketing requirements and shying away from the language the majority speak through visual aids will no longer help in the social media age where everyone is vying for consumer attention. It will prove fatal in a couple of years.
Outsourcing graphic design to agencies that have professional and talented teams to work on your project is a pragmatic solution. Once you have closed the deal and explained your requirements to them it is easy to get back to core operational tasks.