While digital marketing has far surpassed traditional campaigns in recent years, it’s no secret that simply having a website and paying for Google ads and PPC models are no longer viable as standalone efforts.
As consumer sentiment is an ever-changing thing, it is imperative for businesses to keep up to date with the latest trends and market their goods and services in the right ways for maximum reach and ROI.
What are the top marketing channels being overlooked in SC by small businesses?
Social media has quickly climbed the ranks when providing digital marketing opportunities and whether businesses use ads to get their promotions across, partner with influencers, or even curate their own pages, there are multiple ways to get involved. Facebook and Instagram are the platforms first thought of, but YouTube is actually fast becoming the platform of choice to stay ahead of the competition and is certainly the most overlooked marketing channel.
Videos are a fantastic way to capture attention and get brand messages across fast – and for those who reach out for collaborations, there is an entirely different (and arguably more impactful) way to market; via natural brand placement. With the right video stabilizer, like the AI-driven tool on offer at CapCut, influencers can film themselves wearing a branded t-shirt, drinking out of a sports cup, or even hiking in a pair of new boots – and not only make the footage look professionally-shot, but also like they have chosen and endorsed the products themselves.
Next on the list are blogs, which were once popular but are now less so, thanks to the capabilities of social media and imagery when it comes to marketing impact. Only the top names have been able to carry their success through since the 2010s, but they can still be a worthwhile addition to marketing campaigns as long as the right content is leveraged.
This means that for a blog to be a successful portal to point back to websites, it will need to feature both photos and videos, and it’s so simple to add these into pages. For example, CapCut’s YouTube video editor will allow users to not only curate videos that will fit the aspect ratios of the platform itself, but also provide customization so that you can take clips and create thumbnails that can be used elsewhere.
Why add video content to marketing campaigns in SC?
There are many local businesses that are vying for attention in their respective niches and while written content is the best way to get ranked via search engine algorithms, it is of course falling out of favor with the modern consumer.
Videos not only have the ability to offer additional SEO with titles and metadata, but those that feature subtitles and closed captions also give extra content for robots to scan. This means that you won’t have to miss out on the engagement potential of visual content while still prioritizing the written word – and the key to making sure your small business in SC is successful is to diversify your content and keep on top of the latest trends.