Blogging Tips Archives - Page 20 of 36

Does your blog take too long to load? Here’s how to find out right now.

Posted on August 30, 2020

Now that Google and other major search engines are taking page load times into consideration when ranking web pages in their search results, it’s more important than ever to make sure your blog pages load as quickly as possible.

There are a number of factors that affect how quickly a web page will load, but figuring out how to make the changes necessary to speed up a blog can be difficult in some cases. [Read more…]

How to quickly change a block of text (or code) that appears on every post (and page) of your WordPress blog

Posted on July 22, 2020

If you have a blog there will likely come a time when you need to change some block of text or PHP code that’s contained on every post and page.

A while back I enabled TLS encryption on this very blog, and one very important step in that process was changing all the URL references in the database from http:// to https:// to force WordPress to display the secure version of each post/page.

I could have made those changes manually but it would have been a long, drawn-out process and chances are I would have made a serious mistake along the way.

And as you probably know, ANY mistake can be serious when you’re dealing with your WordPress database.

Luckily, I found an easy way to quickly make that critical global change (plus a couple of other minor changes) on over 5,000 posts/pages in one fell swoop! [Read more…]

5 Ways to Increase Your Email Marketing ROI

Posted on April 10, 2020

Email is one of the best marketing tools to invest in if you’re looking at it from a return on investment perspective.

That’s because when compared to many other marketing tactics, email stands out from the crowd.

In fact, when using email marketing, you should expect to see $32 for every $1 you spend.

That’s what makes email marketing so important to companies. It has the power to not only provide another touch point for your customers, but it also boasts a very impressive financial benefit as well.

If you’re looking for new ways to improve your email marketing ROI, you’re in the right place.

In this article, we’ll take a look at 5 ways that you can improve your emails to see an increased return for your investment.

[Read more…]

Q&A: What is a WordPress Child Theme, and do I need one for my blog?

Posted on March 11, 2020

Question from Anika G.: Hello Rick. I want to thank you for sharing all of these wonderful tips with us. You have helped so many people by answering their questions, and now I have a question of my own.

A few weeks ago I followed the steps listed in your post explaining how to build a WordPress blog and built one to showcase my photos.

I’m already hooked on WordPress and I’ve been reading everything I can find about it. But there’s something I’d like for you to clear up for me if you don’t mind.

I’ve been reading a couple of WordPress forums and I’ve read several posts where people talked about using “child themes”. I can’t figure out what they’re talking about and I was hoping you could tell me what child themes are? And do you think I need one for my photography blog?

Rick’s answer: [Read more…]